Digital Strategies Expand Yavapai Regional Medical Center's Total Healing Vision by Donna Werking

Fine tuning your email marketing strategy isn’t the easiest task. As a marketer, it’s our job to create amazing content and come up with a precise strategy to each and every email campaign that reaches your consumer. By applying these guidelines, you’ll see improvements to your open-rate and click-thru-rate (CTR). Let’s get right into it! Over-Saturation is a problem! Now that everyone has gone digital, more marketers are utilizing email marketing as a tool for CRM, sales and

Have you ever ‘Googled’ your own business to see what listing websites generate your company profile? Have you ever seen your business in a website like Manta or Yelp, yet you don’t recall adding yourself to this online listing service? As a business owner, you focus so much on how your company is marketed and branded through print, television and radio advertising, but what may be the most important media outlet is found digitally. Why you ask? Online directory listings are