What's Happening in the Marketing World?
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NEW YEAR'S EVE BOOT DROP
CREATING A PRESCOTT, ARIZONA TRADITION
A candid Interview with Boot Drop Co-Founder, Donna Werking
HOW DID THE NEW YEAR'S EVE BOOT DROP BEGIN?
In late 2009, Donna Werking was aiding the City of Prescott’s Tourism team partnered with a local advertising agency as an independent marketer. “A desired goal was to increase bed tax dollars for the city. At the time, there was a lack of events held in Prescott after Acker Night. The tourism gap ran from mid-December through March. After many conversations over the course of the year between Werking and a local Prescott Ad Agency, two more partners were brought on to expedite this new venture: Great Circle Radio and the Prescott Chamber. Together, we launched this signature New Year’s Eve Event for Prescott, Arizona” stated Donna Werking, owner of Northern AZ Social, LLC and Boot Drop Co-Founder.
She continues, “Before aiding the City of Prescott, I recently held the position as Director of Corporate Sales with the Arizona Sundogs Hockey Club. A large part of my position was to create new events and promotions for the team. This new venture was another welcomed challenge for me. Working with the city as a marketer was exciting! I was eager with much time on my hands. Bringing a new tradition to our community became a goal we all set to achieve.”
Donna Werking, PBS Road Trip Nation
A ‘Shoutout’ Brings Documentary Crew to Prescott
Roadtrip Nation and Arizona university students interview local professionals as they document the challenges of charting their career paths.
If getting on a quirky green bus as a university student and traveling throughout Arizona to test drive your dream career sounds intriguing, imagine being the Prescott business owner fueling your professional journey.
That prospect greeted Donna Werking, owner of Northern AZ Social, LLC, when a video production crew and three Arizona students rolled into Prescott May 15 for marketing and advertising mentorship.
Driving the documentary was Roadtrip Nation, an educational production company based out of Costa Mesa, California, in partnership with the Helios Education Foundation, headquartered in Phoenix. Roadtrip Nation’s content is carried by the Public Broadcasting Service (PBS).
CANVAS REBEL INTERVIEW WITH NORTHERN AZ SOCIAL, LLC
Can you tell us about a time you’ve had to pivot?
In 2009, I left a corporate sales and marketing position and wanted to focus on marketing primarily as my next career move. I worked as a marketing representative within my city’s tourism department. I observed small businesses in other towns grow their audience because they were connecting and networking on Facebook and Twitter. I immediately thought that’s our niche! No one else is doing this in Prescott, AZ. In 2015, I launched the first-ever social media based agency in the Prescott, Arizona. Prescott is a small, growing town and social media hadn’t reached our area like it had in the big cities. The first pivot was identifying how I would find success by creating my own agency and educating businesses about what social media could do for them.
Why hire a local marketing agency?
By Clare Lei, Account Executive
It is always surprising how many local small businesses have logos, websites, advertisements, etc. that do not truly reflect who they are as a business and do not speak to their target audience. Businesses should want to work with a local marketing agency for a more individualized approach for your business to the community.
Quad Cities Business News Best in Business Winner 2021
Northern AZ Social, LLC was named 2021 Quad Cities Business News Best Marketing & Social Media Agency in the Quad City area for the sixth year in a row. Check out some of the other local winners in their categories
Marketing Trends in 2022
By Clare Lei
With 2022 upon us, the marketing world is seeing a substantial change in ideas about what marketing really is. We will continue to see the Digital Customer Experience and Visual Content Strategy trend shape and evolve throughout this year and the future. But what does that mean for new businesses or existing businesses trying to make it in this post-pandemic world?
Northern AZ Social, LLC named The Best 3 Facebook Marketing Agencies in Arizona
If you’re looking for a Facebook marketing agency in Arizona, we’ll be detailing the top three Facebook marketing agencies in Arizona. These companies will help your business grow and increase revenue by optimizing your social media strategy on Facebook.
HAPPY NEW YEAR!
Ringing in the New Year is a cause for celebration, for spending time with friends and family, and for offering Happy New Year wishes. A lot can happen in a year and between the good and the bad. As glasses are raised and fireworks explode into the sky,
it’s important to recognize the special symbolism that the New Year brings. This New Year speaks to new beginnings and fresh starts, as well as a time of reflection. We should all be grateful for new beginnings and toast everyone the virtue of good health, happiness and prosperity.
What is the Difference Between Marketing and Advertising?
Marketing is a way to identify what your customers need, define your product, and promote it so consumers are aware of your company and its products or services.
Advertising is the process of using paid media to tell consumers about a product, what it does, and how it can help them. Advertising is ultimately just a component of marketing.
Why it’s Important to Develop Your Brand
by Clare Lei, Northern AZ Social Account Executive
Branding your business is essential to making an unforgettable impression on consumers, but it also allows your customers to know what to expect from your company. It is not just the elements such as logos and colors, but it is your reputation and the combination of your business’ attributes that differentiate you from your competition.
Northern AZ Social, LLC named top 10 Best Social Media Marketing Agency in Arizona by Kicksta and InfluenceGrid.
“Kicksta, partnered with Influence Grid, a leading TikTok influencer search engine, identifies the top 10 agencies in every state in America that, we think, are at the top of their game and excel in social media marketing.”
#3) Arizona: Northern AZ Social, LLC provides marketing services for growing businesses located in northern Arizona. The #agency has been servicing companies in the central to northern Arizona region for more than 15 years, leveraging local connections to better serve clients. Northern AZ Social, LLC offers social media marketing, website advertising, lead generation, and much more.
Photo by Blushing Cactus
11th Annual Boot Drop to Ring in 2022
After hosting a virtual event last year because of COVID-19, the planners of this year’s Whiskey Row New Year’s Eve Boot Drop are ready to help folks mark the end of the year in a big way and in person.
Attendees can say goodbye to 2021 on Friday, Dec. 31 from 8 p.m. to 12:30 a.m. on Montezuma Street in downtown Prescott. The event, which will feature “boot drops” at 10 p.m. and midnight, the celebration is free to all ages and event promoters encourage safe celebrating at this outdoor event.
Retargeting: Second Line of Defense in Digital Marketing
by Erika Yadron, Intern, Northern AZ Social, LLC
Retargeting, also known as remarketing, is a form of online advertising that keeps your product or service in the direct path of customers who previously visited a website.
Used through Facebook, Google, Yahoo and others, the key is to stick relevant ads that do not require buying in other websites during the potential customer’s web-surfing experience.
The Latest Trends in Digital Marketing
by Donna Werking, Owner, Northern AZ Social, LLC
At one time, data-driven marketing like voice search engine optimization and artificial intelligence were considered far-fetched concepts. In 2020, these pioneering marketing trends are being used by growing companies as a standard approach to their marketing strategies.
Google Ads: Custom Web Advertisements Made Simple and Effective
by Erika Yadron, Intern, Northern AZ Social, LLC
The worldwide search engine Google.com performs 2.3 million detailed searches for its users every second.
Yielding pages of results upon hitting “enter,” there is almost always a perfectly placed ad or two at the top of the list. These ads are made possible by the paid auctioning process of Google AdWords where advertisers engage in a pay-per-click bid to have their business ad in the eyes of potential customers.
Q&A – Donna Werking,
Owner of Northern AZ Social, LLC
Q: What brought you to Prescott, and how long have you been here?
A: I spent my last three years of high school on the East Coast in Delaware. Once I graduated, I was offered a full ride academic and volleyball scholarship to DSU, but Arizona was calling me back. My immediate family lives in the Phoenix-Scottsdale area. However, my grandparents lived in Prescott, AZ, at the time — a more desirable place for me. I relocated to Prescott to continue my college education and have now lived here for 25 years.
ROX Media Raises $16,144 for the Boys & Girls Clubs Dancing for the Stars
The ROX Media Annual Showcase Launch Party and Fundraiser Auction helped raise funds for the Dancing for the Stars event.
Zachary Leonard (Zach) and Donna Werking are dancing for a cause on April 14. This team was nominated as contestants in this year’s 2nd Annual Dancing for the Stars (DFTS) event held at the Elks Theater and Performing Arts Center.
Photo by Blushing Cactus
A Candid Interview with Donna Werking, Owner of Northern AZ Social, ShoutOut Arizona
We had the good fortune of connecting with Donna Werking and we’ve shared our conversation below.
Hi Donna, other than deciding to work for yourself, what was the single most important decision you made that contributed to your success?
I moved to Prescott, Arizona in 1995. I was invested in the community from the beginning. I was young, hungry and motivated to help others. In my twenties, I worked for a sports organization and I was introduced to corporate practices, tight deadlines, spontaneous demands and long work hours. I not only built my reputation with this career path, but my exposure to this environment made it much easier for me to launch Northern AZ Social, LLC in 2015. Reputation is your brand in a small town.
Six Social Media Tips for Your Business, 2021
By Donna Werking, Northern AZ Social, LLC
It can be a challenge to keep your social media content fresh and interesting for your followers. Here’s six tips on some good practices that will keep your social media channels in good standing.
Photo by Blushing Cactus
LOCAL PROFESSIONALS PUT PASSION AND TALENT TO WORK FOR A GOOD CAUSE
July 2, 2018
Dancer and physician assistant Zachary “Zach” Leonard and Donna Werking, owner of Northern AZ Social, danced for a cause on April 14 at the 2nd annual Dancing for the Stars (DFTS) event held at the Elks Theatre and Performing Arts Center. The event raised more than $220,000 for the Boys & Girls Clubs of Central Arizona.
Ten dance teams were selected to perform. The teams are made up of celebrities and professional dancers in the community. In addition to learning a dance routine, they brought together friends and sponsors in support of local Boys & Girls Clubs.
Werking Believes in Working Hard, Caring About Clients
Business owner found niche in social media marketing
By Patty McCormac, QCBN
Marketing guru Seth Godin said, “How dare you settle for less when the world has made it so easy for you to be remarkable.”
That is advice that Donna Werking takes to heart. Werking is the owner of Prescott’s Northern AZ Social, which specializes in digital marketing. She has been on her own for less than two years and is already getting rave reviews from her clients. Kenneth Boush, director of marketing and communication for Yavapai Regional Medical Center said that Werking has been a great help in their outreach.
“It allows us to reach more people and it has a positive impact on our budget,” he said. “Social media saves money. It allows us to be good stewards of our community’s healthcare resources.” Some of the services offered by Werking are: Social media marketing and management, pay per click advertising, email marketing and remarketing along with other digital services.
Digital Strategies Expand Yavapai Regional Medical Center's Total Healing Environment Vision
December 5, 2016
Written by Donna Werking
For the team at Yavapai Regional Medical Center (YRMC), serving the community has always meant providing high-quality healthcare services. Recently, however, the definition of “serving the community” has expanded to include providing reliable, expert sourced, up-to-the-minute healthcare information for people throughout Yavapai County. “YRMC’s Vision is to create a Total Healing Environment for the people of Yavapai County,” said Ken Boush, YRMC Director of Marketing and Communications.
Voyage Phoenix, Meet Donna Werking
Today we’d like to introduce you to Donna Werking.
Donna, can you briefly walk us through your story – how you started and how you got to where you are today?
I am the Digital Marketing Strategist and Social Media Expert of Northern AZ Social. I have been fortunate to work with more than 100 businesses in the Prescott area, during my career. My advertising journey began as the Director of Corporate Sales for a professional hockey club in Prescott Valley, Arizona. This was my start into the world of advertising. I managed more than 90 corporate accounts including Nackard-Pepsi, Canyon Distributing (Coors) and Toyota’s advertising firm, Saatchi & Saatchi.
What to look for in a Quality Advertising Agency?
Every business understands that marketing and advertising are critical to the success and growth of their company. An advertising agency works as a mediary and prime representative for your brand, to help grow your business and identify goals.
An advertising agency's first initiative is to cultivate cohesive ad campaigns to help your business reach your potential customers. It is made up of a team of experts who work together to build your brand and grow your customer base.
Digital Strategies that Still Work in 2021
By Donna Werking, Owner, Northern AZ Social, LLC
Many business owners are grateful 2020 has come to an end, however, whether your business thrived in, or simply endured the COVID year, planning your marketing strategies for 2021 is critical. Many companies desire to begin the new year with a new budget, a fresh outlook, and a new marketing plan to achieve new goals.
Facebook Changes Functionality to Better Serve Person to Person Engagement and Interaction, Announced in 2018
Could this be harmful for Publishers and Marketers?
By Donna Werking
Jan 11, 2018 - Mark Zuckerberg and Facebook announced MAJOR changes to Facebook pages that will impact all of us.
Optimize Your Email Marketing Strategy With These 8 Simple Guidelines!
June 10, 2016
By Donna Werking
Fine tuning your email marketing strategy isn’t the easiest task. As a marketer, it’s our job to create amazing content and come up with a precise strategy to each and every email campaign that reaches your consumer. By applying these guidelines, you’ll see improvements to your open-rate and click-thru-rate (CTR). Let’s get right into it!
Tools and Tips for Inviting Customers into Your Business
By Sue Marceau
Invitation is the new persuasion in the quest for business success among marketers in a digital world. The alphabet soup of B2B, B2C and C2C targeting among businesses and consumers has transformed into person-to-person conversation via evolving technology platforms.
Is It Time to Update Your Company Website?
By Donna Werking
The internet was introduced to consumers in 1969, however, it wasn’t until 1990 when one of the largest advancements was written, called the World Wide Web. This progression led to the first web page in 1991. With the nature of technology, it seems impossible to keep up. As a business owner, it’s essential to pay attention to the changes that could affect your business. For most consumers today, the first impression of a company is usually through their website. Ask yourself, “When was the last time I reviewed my website and does it speak well for my product or service?”Also, if a company’s website does not appear on the first page in a specific search, you may want to schedule a review. The following check list should help with your analysis.
Why is it Important to Claim Your Online Business Listings?
By Donna Werking
Have you ever ‘Googled’ your own business to see what listing websites generate your company profile? Have you ever seen your business in a website like Manta or Yelp, yet you don’t recall adding yourself to this online listing service? As a business owner, you focus so much on how your company is marketed and branded through print, television and radio advertising, but what may be the most important media outlet is found digitally. Why you ask? Online directory listings are on the internet 24/7 and if you haven’t claimed these listings, you may have the wrong information reaching potential customers, not enough information on the web, or find bad reviews or comments that could be affecting your productivity.
Social Media - Mandatory in Today's Business Practices
by Donna Werking
Let’s put this question into perspective. Approximately 22 percent of online users are spending their time on social media platforms. The Internet has transformed the way we connect, therefore opening a door for the rapid growth of online marketing opportunities. As humans, we are empowered by the speed of discovery through our computers and mobile devices. Information is now at our fingertips, so why wouldn’t your business be a part of this technological movement?
How Social Media should Complement but NOT
Replace your Traditional Marketing?
By Donna Werking
There’s no question that social media has become a marketing staple for business in the two-tens. The 2014 Marketing Fact Pack shows that internet marketing has moved to the second largest spending medium, just behind television since 2012. It’s proven to be inexpensive and effective; however, it would be a blunder for any business to replace their traditional marketing exclusively for social media. Social media should be integrated with a traditional marketing campaign to be ultimately successful. You can unite the two for measurable results.
How does blogging and social media help your marketing strategy?
By Morgan Roddy
Blogging gained popularity in the early 2000s and has remained important throughout the rise of social media marketing. Pairing a blog with your current social media marketing strategy might not be a brand-new idea but it is still an important one and a good step for most business owners.