What's Happening in the Marketing World?
By Donna Werking, Owner, Northern AZ Social, LLC
Many business owners are grateful 2020 has come to an end, however, whether your business thrived in, or simply endured the COVID year, planning your marketing strategies for 2021 is critical. Many companies desire to begin the new year with a new budget, a fresh outlook, and a new marketing plan to achieve new goals.
Digital marketing fell upon us, seems like only a few years ago, however it is evolving fast. In 2021, we predict more digital regulation, but only because there will be more ways to target your audience online. By 2020, if your company has not optimized your website, implemented a Google Adwords strategy, grown followers on your Facebook page or embedded Google Analytics on your website, you may already be behind in the game.
A Candid Interview with Donna Werking, Owner of Northern AZ Social, ShoutOut Arizona
We had the good fortune of connecting with Donna Werking and we’ve shared our conversation below.
Hi Donna, other than deciding to work for yourself, what was the single most important decision you made that contributed to your success?
I moved to Prescott, Arizona in 1995. I was invested in the community from the beginning. I was young, hungry and motivated to help others. In my twenties, I worked for a sports organization and I was introduced to corporate practices, tight deadlines, spontaneous demands and long work hours. I not only built my reputation with this career path, but my exposure to this environment made it much easier for me to launch Northern AZ Social, LLC in 2015. Reputation is your brand in a small town.
What to look for in a Quality Advertising Agency?
Every business understands that marketing and advertising are critical to the success and growth of their company. An advertising agency works as a mediary and prime representative for your brand, to help grow your business and identify goals.
An advertising agency's first initiative is to cultivate cohesive ad campaigns to help your business reach your potential customers. It is made up of a team of experts who work together to build your brand and grow your customer base.
Voyage Phoenix, Meet Donna Werking
Today we’d like to introduce you to Donna Werking.
Donna, can you briefly walk us through your story – how you started and how you got to where you are today?
I am the Digital Marketing Strategist and Social Media Expert of Northern AZ Social. I have been fortunate to work with more than 100 businesses in the Prescott area, during my career. My advertising journey began as the Director of Corporate Sales for a professional hockey club in Prescott Valley, Arizona. This was my start into the world of advertising. I managed more than 90 corporate accounts including Nackard-Pepsi, Canyon Distributing (Coors) and Toyota’s advertising firm, Saatchi & Saatchi. I learned most about the advertising industry during my three years with The Club. After three successful years with the Club, I established and ran my company as Consulting firm DW Consulting before launching my full service advertising agency, Northern AZ Social, LLC in 2015. I noticed the demand for social media and digital marketing became prevalent in the Prescott area during my time at the agency.
Facebook Changes Functionality to Better Serve Person to Person Engagement and Interaction, Announced in 2018
Could this be harmful for Publishers and Marketers?
By Donna Werking
Jan 11, 2018 - Mark Zuckerberg and Facebook announced MAJOR changes to Facebook pages that will impact all of us.
Facebook gives marketers and publishers an advanced notice that the social media platform will change its functionality to better serve person-to-person engagement and interactions. This algorithm change will certainly change the organic reach for Business Pages and will force business to increase paid marketing.
Werking Believes in Working Hard, Caring About Clients
Business owner found niche in social media marketing
By Patty McCormac, QCBN
Marketing guru Seth Godin said, “How dare you settle for less when the world has made it so easy for you to be remarkable.”
That is advice that Donna Werking takes to heart. Werking is the owner of Prescott’s Northern AZ Social, which specializes in digital marketing. She has been on her own for less than two years and is already getting rave reviews from her clients. Kenneth Boush, director of marketing and communication for Yavapai Regional Medical Center said that Werking has been a great help in their outreach.
“It allows us to reach more people and it has a positive impact on our budget,” he said. “Social media saves money. It allows us to be good stewards of our community’s healthcare resources.” Some of the services offered by Werking are: Social media marketing and management, pay per click advertising, email marketing and remarketing along with other digital services.
Digital Strategies Expand Yavapai Regional Medical Center's Total Healing Environment Vision
December 5, 2016
Written by Donna Werking
For the team at Yavapai Regional Medical Center (YRMC), serving the community has always meant providing high-quality healthcare services. Recently, however, the definition of “serving the community” has expanded to include providing reliable, expert sourced, up-to-the-minute healthcare information for people throughout Yavapai County. “YRMC’s Vision is to create a Total Healing Environment for the people of Yavapai County,” said Ken Boush, YRMC Director of Marketing and Communications.
Optimize Your Email Marketing Strategy With These 8 Simple Guidelines!
June 10, 2016
By Donna Werking
Fine tuning your email marketing strategy isn’t the easiest task. As a marketer, it’s our job to create amazing content and come up with a precise strategy to each and every email campaign that reaches your consumer. By applying these guidelines, you’ll see improvements to your open-rate and click-thru-rate (CTR). Let’s get right into it!
Tools and Tips for Inviting Customers into Your Business
By Sue Marceau
Invitation is the new persuasion in the quest for business success among marketers in a digital world. The alphabet soup of B2B, B2C and C2C targeting among businesses and consumers has transformed into person-to-person conversation via evolving technology platforms.
Successful businesses invest in their most valuable asset: themselves. Storytelling in the right time and space inspires readers to follow, engage, refer and/or buy. The marketer becomes the trusted friend and advisor to a nurtured fan base on the worldwide web.
The catch is fishing the best waters while hooking elusive nibblers. Three local marketing experts — Cadu Medina of Craf2M, Tim Lewis of Iron Springs Design, and Donna Werking of Northern AZ Social — can help cast the net.
Is It Time to Update Your Company Website?
By Donna Werking
The internet was introduced to consumers in 1969, however, it wasn’t until 1990 when one of the largest advancements was written, called the World Wide Web. This progression led to the first web page in 1991. With the nature of technology, it seems impossible to keep up. As a business owner, it’s essential to pay attention to the changes that could affect your business. For most consumers today, the first impression of a company is usually through their website. Ask yourself, “When was the last time I reviewed my website and does it speak well for my product or service?”Also, if a company’s website does not appear on the first page in a specific search, you may want to schedule a review. The following check list should help with your analysis.
Why is it Important to Claim Your Online Business Listings?
By Donna Werking
Have you ever ‘Googled’ your own business to see what listing websites generate your company profile? Have you ever seen your business in a website like Manta or Yelp, yet you don’t recall adding yourself to this online listing service? As a business owner, you focus so much on how your company is marketed and branded through print, television and radio advertising, but what may be the most important media outlet is found digitally. Why you ask? Online directory listings are on the internet 24/7 and if you haven’t claimed these listings, you may have the wrong information reaching potential customers, not enough information on the web, or find bad reviews or comments that could be affecting your productivity.
Social Media - Mandatory in Today's Business Practices
by Donna Werking
Let’s put this question into perspective. Approximately 22 percent of online users are spending their time on social media platforms. The Internet has transformed the way we connect, therefore opening a door for the rapid growth of online marketing opportunities. As humans, we are empowered by the speed of discovery through our computers and mobile devices. Information is now at our fingertips, so why wouldn’t your business be a part of this technological movement?
How Social Media should Complement but NOT
Replace your Traditional Marketing?
By Donna Werking
There’s no question that social media has become a marketing staple for business in the two-tens. The 2014 Marketing Fact Pack shows that internet marketing has moved to the second largest spending medium, just behind television since 2012. It’s proven to be inexpensive and effective; however, it would be a blunder for any business to replace their traditional marketing exclusively for social media. Social media should be integrated with a traditional marketing campaign to be ultimately successful. You can unite the two for measurable results.
How does blogging and social media help your marketing strategy?
By Morgan Roddy
Blogging gained popularity in the early 2000s and has remained important throughout the rise of social media marketing. Pairing a blog with your current social media marketing strategy might not be a brand-new idea but it is still an important one and a good step for most business owners.